Norman Pattiz works as the CEO and the chairman of PodcastOne Company. The company he launched in 2013. The company focuses on podcast brands. PodcastOne aims at verifying the podcasts whether they offer improved and quality advertisement than the traditional ways.
PodcastOne is currently leading with over 200 popular podcasts. The PodcastOne Company has been leading over the years in radio programs with numerous podcast brands and personalities in marketing.
It was in February 2017 when the CEO of PodcastOne announced the results and findings of the research which was conducted by the Edison Research Centre under the V.P of Strategy Tom Webster. The study was carried out to look into the effects of advertising using the five key consumer brands.
They aimed at increasing the popularity of already known products and creating awareness of the new products. PodcastOne`s audience were well interviewed before the products could be advertised and later interviewed again after the advertisement.
From the findings, automobile aftermarket product happened to be voted in large number by the public, and its awareness increased up to 37%. Where else Casual dining restaurant awareness rose to 76% after people`s votes.
Before the campaign, 7% of the audience mentioned one given brand, but after the campaign, the number increased to 60%. For the financial product services, the awareness went up to 47% while the garden and lawn were recorded to be 24% rise.
According to the result, PodcastOne audiences happened to be sensitive and receptive to the products messages, and they were willing to buy the products that were being advertised. The survey helped to show the effectiveness of the PodcastOne to the target group of people.
PodcastOne is one of the leading audio programs in America. The company provides news, entertainment, and sports to a large number of audience. It was in 2016 when Norman Pattiz became the CEO of the PodcastOne. Norman served at Broadcast Education Association as the President. During President Clinton and George Bush time, he served on Governors` Broadcasting Board.
He is currently serving at Board of Governors as a chairman in Los Angeles National Security. Norman Pattiz serves as a director of the department of foreign relations in LA, as a member of Regent Energy Laboratories and on the board of various companies.
He is responsible for establishing Courtside Entertainment Group. Norman has contributed significantly to the podcast industry, and from the Library of American Broadcasting, he was awarded Giant of Broadcasting award.
Learn more about Norman Pattiz: