Flavio Maluf became the president of Eucatex: a South American company which sustainably sells Eucalyptus wood, paint, varnish, fiberboard, MDF, vinyl flooring, and other products to the world. It all started in 1951 when the “American Sawmill” in Sao Paulo was owned by Flavio’s grandpa, Salim Maluf. He made acoustic lining and insulation, and in 1965 was exporting to Europe. Just after the turn of the twenty-first century, Eucatex became the very first company to offer eco-friendly products for sale to The Home Depot stores in America. This was around five years after Flavio became the CEO in 2005, after being invited to join the corporate ranks by his uncle in 1996. Read more about Flavio at terra.com
Eucatex offers something truly unique to the world by selling sustainably harvested Eucalyptus trees. Some other countries like Australia do naturally have Eucalyptus trees growing, but no brand is as popular as Eucatex is worldwide. Eucalyptus oil also has many medicinal properties, from being used in menthol oil, to nerve pain, diabetes, blood pressure statins, and beyond. In terms of Eucatex, one of the main benefits of the company has been its willingness to cooperate with the government with respect to locating their plants in more destitute areas whose communities desperately need the jobs, in return for tax breaks and incentivized kickbacks. Not only is Flavio an eco-conscious businessman, he is also a humanitarian as well. Eucatex now has locations throughout South America, into Europe in the Netherlands, in America, and Mexico.
Flavio Maluf joined the company in 1987 as a trader, and later on learned the industrial side of business in order to more fully get a grasp on what the company is from both the production and distribution side. Armed with this experience and a family dynasty which supported him, Flavio was destined to make his company and the world a better place.