Honey Birdette and the sensational delivery of lingerie in a global market

Honey Birdette and the sensational delivery of lingerie in a global market
Australian lingerie brand Honey Birdette has outlined plans to increase its UK outlets from three to 40 by 2018. The first of its stores outside Australia opened at London’s Convent Garden in 2016, with Leeds’ Victoria Gate and Westfield White City following soon after.
At the same time, the lingerie line, established by Eloise Monaghan in 2006 has also launched an e-commerce website targeted for customers in the US market. This comes after the recording a 374% online sales in the US, over a period of 12 months. Monaghan said that the website will go a long way in “enhancing the consumer experience.”
Additionally, customers making orders worth more than $50 will get free delivery. An increase in the range of products particularly for US consumers is also among Honey Birdette’s plans as well as opening retail outlets in the US.
Honey Birdette sets to change the outlook of the lingerie market by assisting customers to acquire carefully selected sensually arousing pieces for their wardrobe and bedroom. As Australia’s first sensuality boutique for ladies, Honey Birdetteoffers hand selected items including stockings, knickers, lingerie as well as intimate toys.
The retail has also aligned its workforce to reflect its business values and represent the brands. The “Honeys,” as Birdette’s employees are referred to, are trained with a focus on customer skills, to enable them to gain the maximum on sales.
It is clear that the lingerie outlet is out to revolutionize the industry by shaping the attitudes of its customers. This is well highlighted as they seek to “inject a sense of sensuality into the bedroom.”
The rapid growth of the lingerie seller is a clear indication that the global market has more to offer and to be explored. With strategies such as embracing e-commerce and tailoring it to meet the needs of specific markets, their retailer is well set for growth.

Leave a Reply

Your email address will not be published. Required fields are marked *