Adam Goldenberg reckoned that it would be a big year for his firm, JustFab, which is based in El Segundo. For Adam, a big year entails, big success in business, having previously overseen successful ventures. JustFab’s returns testify that Adam’s projections may come to pass. The enterprise rised $55 million and acquired Shoe Dazzle in 2013 on matrixpartners.com. The company celebrity stylist subscription program is used in multiple countries abroad. It also regularly extends its portfolio with new products such as Fabletics.
Adam Goldenberg attributed his firm’s adaptability in business to being focused on statistics. They look at numbers continually, which keeps them updated. This enables them to react swiftly to adverse situations. He reiterated on the importance of transparency while analyzing the numbers. The sharing of both good and bad stats, he said, helps everyone in the firm understand the strategic changes that are to be made to ensure lasting success.
JustFab prioritizes customer feedback over everything else. Adam admitted that in his business’s early days, they were wrong on the pricing of certain items. Clients were not willing to pay the marked price on LinkedIn as they deemed it to be too much. To correct this mistake, the company has since employed a devoted team to consult with consumers on the pricing of merchandise.
When hiring newbies, JustFab looks for passion. While a candidate may have excellent academic papers, without passion, they are unlikely to succeed at JustFab, according to Adam at https://www.instagram.com/adamgoldenberg/. The firm’s mantra is “Be Passionate.” Additionally, employees are engaged in mentorship programs to enhance their performance levels.
Adam Goldenberg pointed that most entities get it entirely wrong when it comes to marketing. They focus on how to sell the product and end up forgetting what they are selling. For instance, a business may have a top-notch website, but if the products on the site do not impress customers, they are not likely to come back. At JustFab, they design their products and value clients significantly. They are confident of their products and are assured of customers coming back.
Adam started out as a teenage investor and became the youngest COO of a public traded company. His first job was at a small accounting firm in St. Louis, where he worked on the website and IT support departments. He is currently a co- CEO at JustFab, a company with over 2,000 employees, and annual revenues exceeding $650 million.
He boasts of vast experience in online marketing, having found Intelligent Beauty, a brand incubator. He also sold his gamer network enterprise (Gamer’s Alliance) to Intermix Media in 1999.