Desiree Perez has been seen in pictures in clubs with Beyoncé. She has been seen partying with Jay-Z. She is the wife of Juan “OG” Perez. This is a long time friend of Jay-Z. This connection, at first glance, just makes Perez seem like someone that is known because of her husband. People that have taken the time to do their homework will discover that there is a lot more to it. Perez is the secret influence behind the growth of Tidal. She has managed to help this company move into the limelight, and people are praising her for this.
Desiree Perez has become the mastermind that has helped Jay-Z steer the Tidal ship in the right direction. There is talk that Apple wants to buy Tidal, and all of that is indirectly linked to what Dez Perez has been able to do. She has helped Jay-Z counter Apple with exclusive releases each time that Apple would try to lure customers. Drake had the “Views” Apple album release; Beyoncé had the “Lemonade” visual album exclusively on Tidal. The new Frank Ocean visual album would be released on Apple. Jay-Z and his team at Tidal would release exclusive videos by Usher, DJ Mustard and T.I. for customers. The keyword that Dez Perez and Jay-Z would focus on is “exclusive.” This is the thing that makes people jump at the chance to sign up for Tidal.
Tidal has come a long way. Billboard speculates that the company is worth more than what Jay-Z has originally put into it. That is why there was talk about the purchase of Tidal from Jay-Z by Apple. This is a company that has billions in cash. Apple is not the streaming leader right now because there are so many pieces of the pie. Spotify owns a portion. Pandora has a portion. Tidal was struggling to lure customers in the beginning, but now – with the help of Desiree Perez – Tidal is also controlling a portion of the music streaming industry. Apple still has the most in revenue though. That is why there is a reasonable possibility that Tidal could be purchased by Apple in order to weed out competition.
Jay-Z would probably sell if the price was right. Dez Perez has been the one that has helped him get to this point so she would also benefit if Apple took over Tidal music streaming.